DESIGN PHILOSOPHY

Strategic, inspired, thoughtful and passionate. I have a track record of uniquely breaking down business and technology challenges, using customer empathy, creativity, data and expertise to deliver outstanding results.

I focus on getting a deep understanding of end users, their ecosystems and stakeholders. I then craft a pragmatic plan. I use a variety of methodologies to test, learn and iterate throughout this process and I'm disciplined in how I leverage data to improve outcomes.